Astra Honda Motor

Astra Honda Motor (AHM) got 5 Top Brand Award 2012 as one proof of public recognition of the growing popularity of the Honda brand in Indonesia. The awarding organization that enters into the-13 was organized by Frontier Consulting Group and Marketing Magazine, at the Hotel Mulia, Jakarta, Wednesday (08/02). This award further strengthens predicate as a Market Leader Honda Motorcycles country, which last year managed to control 53.16% market share. Augustine Indraputra GM Marketing Planning & Analysis, AHM declared this award shows the high brand loyalty to the community with various types of Honda motorcycles that have the advantage of design, performance, and efficient fuel consumption. "Network service after sales service is extensive and spread across the country is also a contributing factor why people choose the Honda. Thank you for the trust the public has, and this award will lead us to always be able to provide the best for the people of Indonesia, "he said. The award is based on a survey of 2400 respondents from Jakarta, Bandung, Semarang, Surabaya, Makassar and Medan by using three-factor assessment, which is top of mind share, market share and top of top of commitment share. At this year's AHM received 5 Top Brand award in four categories, namely Automatic Motorcycle for Honda Beat and Vario, Sport Motorcycle for Honda Tiger and Megapro and Mopped Motorcycle for Honda Supra.